Writing a compelling fundraising story

Created by Jon A, Modified on Wed, 21 Dec, 2022 at 2:29 PM by Jon A

Sharing your fundraising group is the key to getting donations, but the true foundation of successful fundraising is a compelling story. In this article, we’ll share some tips for writing your story and making sure it is compelling for your supporters.


Try to summarize the entire purpose of your group's fundraising in the first few sentences. This will ensure that if someone comes to your page and only reads the beginning, they will understand where their money will be going. Then, you can elaborate more in the rest of your story to give more details to those who would like to continue reading. 


The beginning of your story should cover: 

  • Your group's mission and what you’re raising funds for
  • Why you're fundraising
  • How the funds will be used to support your group


Including emotion and telling people how you really feel about the situation your group's in can help supporters relate to your cause, and your readers might appreciate the sincerity. Being honest and personable in your story may help readers feel connected to your group's cause.

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